How to Have a 90’s Summer as a Grown Woman

Having a “90’s Summer” has been trending on all social media platforms this summer, but it’s often referenced as an experience for our kids, rather than for us. When we think about a 90’s summer, the following words things come to mind: watching sunsets, laying in the grass and sand, watching the stars, making s’mores, and swimming in any body of water you can find. 

As grown women, all of those activities are still possible, so why do we find it so hard to live out those same summers? We think the answer is simple - all of those activities are great, but the true root of a 90’s summer wasn’t about what we were doing, it was about the fact that we lost track of time. We were carefree and allowed ourselves to be in the moment. 

Nowadays, us women have so much going on at all times that it’s so easy to feel like we’re on a schedule even when we’re supposed to be having fun. Girl’s night? We’re all worried about what to wear, what time to make the reservation and how we’ll split the bill. Day out on the lake? We’re worried our tummy isn’t sucked in, we have to be back by 5pm for dinner and whether we’ve applied enough sunscreen to prevent all the horrid wrinkles we’re scared of. Makes sense why we can’t seem to relive those summers we cherish so much, right? 

We really believe the key to reliving a 90’s summer as grown woman is to find a way to get comfortable with letting go. Let go of trying to control every situation - because you can’t. Let go of trying to schedule everything in your life - because it’s not serving you (or your family). Let go. Two words that sounds so simple, but in practice are so complicated as women. That’s why the other piece to this is to really show up and be there for our own community of women. Be the friend that hosts dinner and play dates, and while you’re at it, lead your friends in allowing yourselves to let go. If one of your friends is fixated on something she has no control over, be the friend to help them let go. Or, if one of your friends is feeling self-conscious, be the friend to remind them that they’re okay to show up exactly as they are. 

So there you have it - our idea on how to relive the coveted “90’s Summer” in the year 2025. Let go and be a good friend. Two steps that are not as easy as they sound, but very possible, especially when you have a community of women with the same goal around you. 

How to Have a 90’s Summer as a Grown Woman
Back to blog